.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness company has onboarded Indian cricketer KL Rahul as a brand name emissary and also an entrepreneur in the business, it shared with ETRetail.Without disclosing the exact amount of concern the cricketer has actually taken, the company said it is actually a considerable and critical investment.This partnership strives to take advantage of KL's great appeal, specifically among youth and physical fitness lovers, to broaden Boldfit's dip untrained markets and demographics around India.Sharing about the label's development programs, Pallav Bihani, owner as well as chief executive officer of the company said, "We are actually going all-in on broadening our activewear as well as shoes types, which are readied to redefine the fitness market. These segments are our potential growth engines." Presently, health and fitness as well as yoga extras drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand achieved a revenue of Rs 73 crore. Along with important efforts and this collaboration, the label targets to reach out to an income of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore customers every year and aims to expand this grasp to 5 crore with this collaboration. Additionally, it is actually enhancing its own supply chain infrastructure to guarantee fast shipment and also consistent item availability.Looking ahead, the D2C start-up expects a surge in on the internet website traffic, social media involvement, as well as greater purchases across our crown jewel groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
Join the neighborhood of 2M+ field experts.Register for our bulletin to receive latest insights & evaluation.
Install ETRetail Application.Obtain Realtime updates.Spare your much-loved write-ups.
Check to download Application.